.

It is a specialized news and analytical platform that was launched in early 2023 and has succeeded in achieving a large number of exclusive journalistic reports.

The platform focuses primarily on the non‑bank financial sector in Egypt and the Arab world. It also pays special attention to micro, small, and medium enterprises in Egypt and the region, in addition to covering news related to startups and entrepreneurship.

In 2025, the platform successfully launched the “Qa‘det Metnahey” podcast with the aim of raising awareness and shedding more light on the non‑bank financial sector in general, and on small, medium, and micro enterprises in particular.

The “Qa‘det Metnahey” podcast succeeded in hosting leading figures in the microfinance sector in Egypt.

The podcast aims to provide awareness, knowledge, and education about this important sector in Egypt and the Arab world, as well as offering advice to youth and project owners through its guests.

The podcast is planning to expand and host prominent personalities from across the Arab world during 2026.